VeeMee was founded in 2017 with the vision of improving the food industry through transparency, sustainability, and digitalization. Our mission is to enable organized food production and improve product traceability from producer to end consumer by means of innovative digital solutions, including our PID system (Producer Identity Digital System). We are working on creating a centralized marketplace and a separate webshop with decentralized sales, connecting local producers with buyers and ensuring relevant product information. Additionally, we provide logistic services, participate in EU programs for reducing food waste, and encourage organized production. Our approach is based on the concept of “You – Us”, where “You” are the market participants, and “We” are VeeMee – the company that provides transparent and relevant information and promotes sustainable development in the food chain. Through consulting, mediation, and representation services, we support growth and competitiveness in the agricultural and commercial sectors. za 17 s
VeeMee was established in 2017 with a vision to enhance the food industry through transparency, sustainability, and digitalization. Our mission is to enable organized food production and improve product traceability from the producer to the end consumer using innovative digital solutions, including our PID system (Producer Identity). We are developing a centralized marketplace and a dedicated webshop with decentralized sales to connect local producers with buyers, ensuring relevant product information is readily accessible. Additionally, we offer logistics services, participate in EU food waste reduction programs, and promote organized production. Our approach is based on the “You – We” concept, where you are the market participants and we are VeeMee—a company committed to providing transparent and relevant information while fostering sustainable development in the food supply chain. Through our consulting, mediation, and representation services, we support growth and competitiveness in both the agricultural and retail sectors.
Mission
To enable a fair, transparent, and sustainable food system by connecting producers, consumers, and the market through digital tools, traceability, and organized production.
Our mission is to build trust in food – through data, practical solutions, and support for those who grow it.
Vision
To become the key infrastructure for local and responsible food production in Europe – the foundation of a circular economy in the food sector.
We envision a system where knowing who produced what, where, and how much is just as important as the product itself. A system where sustainability is not an option – but the standard.
Goal
To enable producers across the EU to access the market through the VeeMee system – including the Marketplace, PID traceability, logistics, and education – and to achieve CO₂ surplus trading via VeeMee Exchange.
VeeMee Retail
By continuously monitoring market trends, we have identified a growing demand for specific conventional and organic products. As a result, we have redirected part of our resources toward the development and distribution of innovative products. Specifically, we have introduced dehydrated fruit—orange, lemon, and lime—which is now available in major retail chains across Croatia. Additionally, we have successfully expanded into the microgreens sector and are actively developing eco-friendly hummus and plant-based burgers. Our latest project focuses on creating single-use forks, spoons, and knives made from recyclable materials, further contributing to sustainability and innovation in the food industry.