About us

VeeMee was founded in 2017 with the vision of improving the food industry through transparency, sustainability, and digitalization. Our mission is to enable organized food production and improve product traceability from producer to end consumer by means of innovative digital solutions, including our PID system (Producer Identity Digital System). We are working on creating a centralized marketplace and a separate webshop with decentralized sales, connecting local producers with buyers and ensuring relevant product information. Additionally, we provide logistic services, participate in EU programs for reducing food waste, and encourage organized production. Our approach is based on the concept of “You – Us”, where “You” are the market participants, and “We” are VeeMee – the company that provides transparent and relevant information and promotes sustainable development in the food chain. Through consulting, mediation, and representation services, we support growth and competitiveness in the agricultural and commercial sectors. za 17 s

VeeMee was established in 2017 with a vision to enhance the food industry through transparency, sustainability, and digitalization. Our mission is to enable organized food production and improve product traceability from the producer to the end consumer using innovative digital solutions, including our PID system (Producer Identity). We are developing a centralized marketplace and a dedicated webshop with decentralized sales to connect local producers with buyers, ensuring relevant product information is readily accessible. Additionally, we offer logistics services, participate in EU food waste reduction programs, and promote organized production. Our approach is based on the “You – We” concept, where you are the market participants and we are VeeMee—a company committed to providing transparent and relevant information while fostering sustainable development in the food supply chain. Through our consulting, mediation, and representation services, we support growth and competitiveness in both the agricultural and retail sectors.

VeeMee Retail

By continuously monitoring market trends, we have identified a growing demand for specific conventional and organic products. As a result, we have redirected part of our resources toward the development and distribution of innovative products. Specifically, we have introduced dehydrated fruit—orange, lemon, and lime—which is now available in major retail chains across Croatia. Additionally, we have successfully expanded into the microgreens sector and are actively developing eco-friendly hummus and plant-based burgers. Our latest project focuses on creating single-use forks, spoons, and knives made from recyclable materials, further contributing to sustainability and innovation in the food industry.

VeeMee platform

The purpose of the VeeMee platform is to improve the visibility of producers to end consumers and to promote the origin of products through a transparent and digital approach. The platform offers triple value to all actors in the supply chain:

  • To Producers: It enables an increase in production, sales, and continuity; strengthens the brand and market presence; and connects them with end consumers.
  • To Suppliers: It ensures collaboration with reliable producers and complete traceability of goods.
  • To Consumers: It provides detailed information about the origin of products, their producers, certifications, capacities, and distributors, ensuring that consumers are well-informed about what they consume.

An additional advantage of our platform is the marketplace, or dedicated webshop, which centralizes product sales by connecting producers and buyers in one place. This webshop enables producers to directly market their products, while consumers are provided with an easy and clear access to quality food.

The ultimate goals of the VeeMee platform are to increase agricultural production, achieve higher financial revenues, enhance the competitiveness of domestic farmers, create new jobs, improve the living standards of farmers, and encourage the return of young people to rural areas of our beloved homeland.

How can the origin of a product be discovered?
By scanning the QR code on a product, any consumer equipped with a smartphone can access detailed profiles on our platform containing all relevant information about the product—from the producer, through the buyer and distributor, to the end consumer.

What is PID?
PID (Producer Identity Profile) is a neutral origin label that contains information about the traceability of food. This unique PID profile on the VeeMee platform enables clear and transparent communication between all market participants. We offer three types of PID profiles—Basic, Standard, and Premium—to cater to the diverse needs and requirements of the market.

This integrated approach, which combines digital traceability, a marketplace (webshop) for direct sales, sustainable production, and logistics services, allows VeeMee to become a key tool in enhancing the food industry. It ensures information “from field to table” and promotes a circular economy and sustainable business practices.

Long-term, the PID will become a new standard for standardizing all the information required by end consumers, as well as by everyone who wishes to collaborate in a transparent, innovative, and professional manner.

VeeMee Platform Statistics:

  • Producer Database: Over 2,000 agricultural farms
  • Number of Issued QR Codes: Over 1.000.000
  • Covered Area: 200,000 hectares
  • Food Saved: 5,000 tons
  • Smart Logistics: Processing 3,500 tons of food

Services and Packages

On the VeeMee platform, we offer three types of profiles: Start, Pro, and Advanced.

Start Profile PID 1 Year  – 150,00 €  (120,00 + VAT):
The basic profile is designed for utilizing digital traceability (QR code) and as a dedicated webpage for displaying information about a family farm (OPG) or company. It enables the use of a search engine integrated with a PID (Producer Identity Profile) and a QR code that provides customers with fast and accurate information about the product – where it is produced, how it is produced, and who produced it. This profile grants the producer additional visibility, traceability of products, and access to a standardized website, facilitating promotion and increasing the number of customers without any extra contact fees.

Pro Profile 1 Year – 400,00 € (320,00 + VAT):
This profile includes all the services of the Start profile, along with the additional functionality of a dedicated webshop that allows producers to directly market their products. It also includes 12 social media posts per year, thereby increasing visibility and engagement. Payments for this profile are made directly to the producer, with no commission taken by VeeMee.

Advanced Profile 1 Year – 800,00 € (640,00 + VAT):
This profile encompasses all the services of the Pro profile, along with the creation of a webshop that includes complete data entry, website design, and additional marketing activities. It provides maximum promotion and market reach, ensuring a comprehensive presentation of products and additional support for product placement.

These profiles enable producers to choose the level of services that best meet their needs and objectives, providing them with transparency, product traceability, and increased market visibility.

 

 

Contact

Ask a question:

Projekt je sufinancirala Europska unija kroz Nacionalni plan oporavka i otpornosti 2021.-2026.: Financira Europska unija – NextGenerationEU.
Krajnji primatelj financijskog instrumenta sufinanciranog iz Europskog fonda za regionalni razvoj u sklopu Operativnog programa "Konkurentnost i kohezija" https://hamagbicro.hr/
The creation of this website was co-financed by the European Union from European Structural and Investment Funds Krajnji korisnik financijskog instrumenta sufinanciranog iz ESIF mikro zajmovi za obrtna sredstva u sklopu Operativnog programa konkurentnosti i kohezije