In 2006, we planted the first 2,300-acre raspberries in half an acre. We went into raspberry production out of necessity, my wife was pregnant, which is why she lost her job, I worked for a minimum wage earner and my brother was a student. We had land, some machinery, and financial help (from my parents) in running the OPG, which was a great help to us. Year after year, we invested most of our money into new plantations and modernization of agricultural equipment.
In 2014, I quit and decided to focus on our berries only, and after a year my brother quit and started working with me.
Today, our farm extends to approximately 6 ha on which berries are planted (raspberries, blackberries, blueberries, cherries and currants). We work with a couple of very high quality copywriters, our seriousness is also evident in having a Global Gap certification.
Our fruits are harvested only in the morning before the heat is too high, they are transported from the parcels to the air-conditioned packing van with cold storage, where it is packaged and stored in a cooling chamber.
Within 24 hours of harvesting our berries are already on store shelves.
Part of the plantation is in the greenhouse to get the berries before, and most of them are protected by an anti-theft net.